Lessons I Have Learned from 10 Years in Real Estate | Zillow is The Tin man from the Wizard of Oz!

Zillow is The Tin man from the Wizard of Oz!

(He is a key Character but alone he cannot help unveil the Emerald Palace!)

 

(He is a key Character but alone he cannot help unveil the Emerald Palace!)

 

I know many agents who hate and I mean hate Zillow. I think in part because they fear it ruining their business. I am not one of them. Zillow is not to be feared. It is a national website, not a Miami specific site. They have some good automated systems to predict market movements, including the value of your home or the home and market values for next year. But when all is said and done, they are limited. Their system cannot feel, and buying is as much about feeling as anything. They have some very useful elements but they are not without flaw and alone are not the solution to a successful sale or purchase.

Human psychology is still a huge driving factor and until tech develops a soul, gains awareness, it simply won’t replace top agents. Sure, It will replace agents without heart and without understanding of human behavior. Those that don’t recognize the motivations of the buyer or seller.

 

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David Siddons | Siddons.d@ewm.com | +1.305.508.0899

 

David Siddons is a top producing Miami real estate agent with nearly $100M in yearly sales. He is known as a market analyst and the author of several of Miami’s most groundbreaking real estate reports.

 

 

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